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Lotro gold:lol…Letter from the Executive Producer, yeah!



Greetings!

So, what do you think of our new site? We hope you like where we’re headed – this is just the start, and the site will be evolving over the coming months, so please visit us often. Now that we are moving forward directly with Tolkien Enterprises (and, we hope you’ll agree, making the game even more exciting for our fans), we also thought it was a good time to give the project a new name!

The Lord of the Rings Online™: Shadows of Angmar™ is the name of the first installment of our game. As we continue to extend into further exploration of Middle-earth, you will see other products grow from the LOTRO franchise – after all, this is just the beginning!

There have been a lot of questions since we made the decision to change the name, and I thought this was a good time to try to address some of your concerns and tell you a bit more about where we’re going.

First of all, I want to assure everyone that changing the game’s name has nothing to do with our commitment to Tolkien’s fans all over the world. We continue to work hard to bring you a compelling, authentic online recreation of Middle-earth that is constantly growing in scope, depth and grandeur, giving more and more access to all the treasured places and people we have all come to know so well. This is also a huge opportunity for us is to explore places only touched upon in The Lord of the Rings, as well as all the amazing places you would expect to encounter in your travels.

The way we see it, “Middle-earth” encapsulates the world we hope to explore with our players over the years ahead, while we constantly add to the game and expand the areas you can explore.  The new name for the game helps us establish that in the first few installments, we will be guided in part by the basic parts of the world visited by the Fellowship in their travels (as well as some unexplored areas).  This gives us a focused scope as we tackle one of the largest worlds ever envisioned in writing, and allows us to make sure you’ll encounter the most familiar people and places from the books.

I also thought it might be helpful to summarize and address some of the specific concerns I have seen in the forums (yes, I really read them!) more directly:

Does this imply partnership with the actual Fellowship and/or story or the Ringbearer?
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