Direct Influence

Formed in 2003 in the small country town of Bunyip in the Heart of Gippsland, Direct Influence have gone on to establish themselves as one of Australia's top reggae acts. With members also hailing from New Zealand, Direct Influence encompasses what is unique to the South Pacific, hearty soulful music with vocals that deliver messages of hope and peace.

Fusing Hip Hop and Roots Reggae sounds, Direct Influence produce a live show that is exciting and among the best live acts to see in the country. With sweet reggae licks and a monstrous rhythm section, Direct Influence's style of music could be compared to the deep rooted reggae of the Wailers. Blessed with a vocalist who sings and raps you could also compare Direct Influence to the sounds of Che Fu mixed with a little bit of Damian Marley.

With two successful releases under their belts it is their new release "Better Day" that has had the most commercial success for the band. There single "Home" and "Better Day" has had major air time on Australia's leading radio stations, which lead to their album being sold out in almost every shop across the country. With the success of their album Direct Influence has had the chance to take their show on the road, with packed out gigs in Adelaide, Melbourne, Sydney and Byron Bay. Recently Direct Influence played in Cairns with New Zealand's Katchafire at Reggae town Festival in Cairns.

In the coming months Direct Influence plan to tour south East Asia where there fan base has surprisingly started to take off, and a trip to New Zealand is also on the cards for the boys. But it is a possible trip to California mid 2009 that has Direct Influence very excited. In 2007 Direct Influence joined forces with Long Beach Records (Sublime, 3rd Alley, Shortbus, Live @ Subs) which meant a trip to the States was inevitable.
If you would like to book the band please contact our management:
Jarrah Whyte/0423 428 126 or Marcus Ross/0412 933 463
jarrahwhyte @ gmail.com or marcus @ direct-influence.com