Amy Spangler from Amy's Babies was featured on 20/20 Friday, July 14,2006. The piece, titled "Is the Breast Better" was produced by Lee Hoffman, Ann Varney, Leslie Yeransiana and Elizabeth Vargas, who also served as the host for the segment. It is likely that Ms. Vargas has a particular interest in this story considering the recent announcement of her pregnancy.
The 20/20 segment focused on a recent Government sponsored Ad Campaign by The Ad Council of America that is considered controversial because of its use of risk based messaging to communicate the negative effect on babies whose mothers choose to not breastfeed.
As the former president of the International Lactation Consultants Association (ILCA) and the US Breastfeeding Committee, Amy was a consultant on the campaign and was invited to defend the messaging and clarify the viewpoint of the campaign during the piece. She sat with Elizabeth Vargas and helped explain some of the reasons behind using this messaging for the campaign, the conti
