While RSS has certainly become well-established with most marketers, few are using it to its full advantage. Now, while the original Unleash the Marketing & Publishing Power of RSS e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on optimizing your RSS marketing and getting as much as possible from it. The 10-step plan is one of the tools we will be introducing in the 2007 edition, once it's launched (getting there:). Going through this plan will help you get as much as possible from RSS, on all levels. It will help you bring your RSS marketing to the same level as your e-mail marketing, and more. But for now, here's a very quick summary of the steps from the process view point. 1. Develop your RSS marketing strategy

It all starts with a strategy that defines all the other elements of your RSS marketing plan. Developing your RSS marketing strategy consists of planning your RSS usage for each marketing function and integrating it with th

While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well. So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won't go into the details of the acquisition, as you can read more about it at the FeedBurner blog and just by following the news at Google News. Here, we'll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:) 1. RSS Metrics Will Finally Become Integrated With Web Metrics In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc. Although you could already do all of this with RSS, it

July 31, 2008 Mine operators are increasingly adopting larger equipment to lower operating costs and a new class of ultra-large machinery is demanding bigger tyres. Earlier this week, Titan Tire shipped its first giant 63-inch off-the-road (OTR) tire and wheel assemblies. The tires, each measuring nearly 14 feet tall and weighing approximately 12,500 pounds, are being shipped to Canadas oil sands for use in mining applications and Titan envisages a worldwide market of 900 tires a year...

Tags: Titan

Related Articles: New tire with retractable studs EarthFirst – promising new tire recycling technology Tire pressure monitoring sensors for the aftermarket The self-inflating tire Wireless Modus gets a Tire Pressure Monitoring System The Tire Ball prevents flat tyres

A research team at the Tokyo Institute of Technology has developed a plastic motor that is powered solely and directly by light. Unlike solar-powered motors, which use photovoltaic cells to convert light to electric power and therefore require wires and batteries to deliver and store the power, the light activated motor converts light directly into mechanical energy. The first of its kind motor achieves this by using a belt made from a special elastomer whose molecular structure expands or contracts when illuminated, depending on the wavelength of light. An 0.08-millimeter thick belt coated with the shape-shifting plastic is able to turn a pair of wheels measuring 10 millimeters and 3 millimeters in diameter at 1 rpm, and although the device is still quite inefficient in terms of converting light into energy at this stage, the idea throws up an amazing number potential applications...

Tags: Alternative Energy Sources, research watch

Related Articles: German researchers develop method for quality test

Physicists at the University of California, Berkeley have developed a nanomechanical sensor -- a cantilevered carbon nanotube -- that can weigh an atom, replacing a large mass spectrometer.

The mass is determined by sending a radio-frequency signal to the nanotube and measuring its resonant frequency, which changes when different atoms are stuck to it.

Also see:

An atomic-resolution nanomechanical mass sensor, Nature Nanotechnology, July 20, 2008:

Unlike traditional mass spectrometers, nanomechanical mass spectrometers do not require the potentially destructive ionization of the test sample, are more sensitive to large molecules, and could eventually be incorporated on a chip.

(Source: http://www.nytimes.com/2008/07/22/science/22obweig.html?ref=science)

Nuclear fallout used to spot fake art

"Scientists and art historians have developed what they say is a foolproof way of identifying forged works of art. They can distinguish between art created before 1945 and that produced after that date by measuring levels of the isotopes caesium-137 and strontium-90. These isotopes do not occur naturally but are released into the environment by nuclear blasts."

Duke University scientists have developed intracellular biological sensors based on gold nanostructures with tethered DNA recognition molecules that can create signals from subtle changes in light reflecting off their nanoscale surfaces. By measuring color changes, researchers can tell what is happening at the molecular level, and the nanoparticles are small enough to pass through cell membranes. Duke University news release (Source: )

Believe it or not zero is a factious number, technical in maths it is use to describe a point where it is neither -1 or 1. When we look at binary it is illustrated in a book as 10001001 which is in fact technically 21112112. See when you measure something at zero like in zero-point algorithms you are measuring something that even though looks like a 0; like a 0 amount of electrons there are still some electrons there. There in all this multiversity you will never find a zero of anything at all, there will always be something their even when your measurement in a floating point says their is a zero no matter how powerful a computer or omnipod is unlike the computer the omnipod knows there is still something their..

Researchers with the Lawrence Berkeley National Laboratory (Berkeley Lab) have invented a technique in which DNA or RNA assays (for genetic profiling and disease detection) can be read and evaluated without the need for elaborate expensive chemical labeling or sophisticated instrumentation.

A new method for reading DNA (or RNA) microarrays is based on measuring the electrostatic repulsion between silica microspheres and hybridized DNA. Surface areas containing double-stranded DNA (red) or single-stranded DNA (blue) can be easily distinguished from each other and from background areas by the naked eye. (Flavio Robles, Berkeley Lab Public Affairs)

Berkeley Lab news release

(Source: )

MIT researchers have used optical tweezers (light beams) to achieve a precise measurement of the strength of bonds between two protein molecules important in cell machinery.

They focused on proteins that bind to actin filaments, an important component of the cytoskeleton that provide structural support, help the cell crawl across a surface or sustain a load (in muscle cells).

They found the force holding the proteins together is on the order of piconewtons.

Also see:

Measuring molecular rupture forces between single actin filaments and actin-binding proteins (Source: http://web.mit.edu/newsoffice/2008/protein-binding-0630.html)

The Jason-2 satellite, which will have the task of measuring the shape of the world's oceans, is launched into space.

Duke University scientists have developed the first implementation of an untethered, multi-microrobotic system.

The microrobots are almost 100 times smaller than any previous robotic designs of their kind, measuring about 60 microns wide, 250 microns long and 10 microns high, and run off power scavenged from an electrified surface.

Built with microchip fabrication techniques, they are each designed to respond differently to the same single "global control signal" as voltages charge and discharge on their working parts.

This global control is akin to ways proteins in cells respond to chemical signals.

(Source: http://physorg.com/news131633365.html)

Companies continue to allocate large budgets to online community and social media efforts as they redefine ROI from standard reports to measuring qualitative metrics including: engagement, loyalty, idea creation and brand awareness. (PRWeb May 30, 2008) Read the full story at http://www.prweb.com/releases/2008/05/prweb875324.htm

Davidson College researchers genetically engineered the bacterium E. coli to coax its DNA into computing a classic mathematical puzzle known as the burned pancake problem.

The problem: start with a stack of pancakes of varying sizes burned on one side, and try to get the pancakes into order from largest to smallest -- all burned side down -- through a series of flips. The figurative spatula can flip at any point in the stack, but has to include all the pancakes above.

The researchers inserted the Hin recombinase enzyme into E. coli. The enzyme could then flip segments of E. coli's DNA that are marked by genetic flags. The researchers designed these segments so that, when lined up in the correct order like pancakes stacked from biggest to smallest (burned side down, of course), the DNA spells out the code for a gene that gives the bacterium resistance to an antibiotic.

That way, applying the antibiotic to the colony of engineered bacteria killed all of the bacteria that had not yet solved the puzzle

A new study on the "connectivity" of countries goes beyond just measuring infrastructure to look at how people and businesses actually use technology. Among developed countries, the US comes out on top, but it could do better.Read More...

Princeton's Professor Ed Felten (full disclosure: he's an EFF board member) in a recent post on his blog reminds us that one of the core "Darknet premises" -- that DRM systems on mass media content will inevitably be broken -- continues to prove itself true. The victim this year, AACS: Weve been following, off and on, the steady meltdown of AACS, the encryption scheme used in HD-DVD and Blu-ray, the next-generation DVD systems. By this point, Hollywood has released four generations of AACS-encoded discs, each encrypted with different secret keys; and the popular circumvention tools can still decrypt them all. The industry is stuck on a treadmill: they change keys every ninety days, and attackers promptly reverse-engineer the new keys and carry on decrypting discs. One thing that has changed is the nature of the attackers. In the early days, the most effective reverse engineers were individuals, communicating by email and pseudonymous form posts. Their efforts resulted in rough but workable circumvention to

See here. It seems like just last week we were still measuring by blocks. Oh yeah, we were. You better register, son. For those of you who still hope to walk the entire festival and not rely on public transporation (which is actually pretty good, from an outsider’s point of view), don’t give up hope! Looks [...]

This month's presentations range from synthetic birds in swampy wetlands to wireless ultrasonic rangefinding with Arduinos. Steve Adam will talk about his Common Sounds installation, which was set in the Sale Common Wetland Reserve (Gippsland) for the WaterWater Festival in November 2005. The installation uses real-time generated synthetic multichannel audio which was diffused in a swampy wetland setting. The system was self-powered and involved numerous technical challenges. The installation's sounds include a range of synthetic birds and insects. Ross Bencina & Danielle Wilde will discuss the design and construction of an ultrasonic rangefinding system built as part of a recent residency at Steim Amsterdam by Ross, Danielle and Somaya Langley. The idea was to create a wireless system for measuring the distance between performers by timing ultrasonic pings from one unit to another. Each range finder unit uses an Arduino and has two separate ultrasonic sender and receiver circuits. The units use Nordic Semico

Reworked Vocals... still not final product.